Sony 2010 Photokina press release about the exhibition of new product development publishes. Highlights include the update A, e-mount the prototype of the new cameras, including both the latest transparent mirror techniques, Flash and vertical grip and lens accessories for camera mount that incorporates firmware (covered by the different news stories), NEX series.
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Press release:

Sony is the possibility of the creation of your own fully digital imaging line up in the showcase of the Photokina. Highlights, Sony stand Hall 5. 2 Lens-interchangeable digital camera, Cyber-shot ™ compact cameras, Handycam ® HD camcorders, Bloggie ™ to the latest additions to Alpha Mobile HD snap camera and S-frame digital photo frame (pronounced "alpha") range is included.
A mounting system replacement lens Digital Camera
Use the first show in Europe, Sony translucent mirror technology showcase new advanced segment camera (prototype). Build a semi-transparent mirror camera first powerful creative possibilities aimed at photo enthusiasts and amateurs of step up new Sony a, a-55, a-33, display it. Unlike traditional digital SLR camera, can this innovative design high speed shooting response continuous AF stills and HD video in a compact body during filming.
Accessories development of new A mounting system, was presented in the Flash and vertical grip, and standard Zoom telephoto lens.
E-mount system camera: NEX 5 NEX 3
Growing range of e-mount system camera, lenses, accessories Photokina exhibits. Features 24 size sensor can to capture the freedom of creation of compact and beautiful style NEX-5/NEX-3 photos-interchangeable lens digital SLR quality stills and video. Is a new program allows the prototype 2011 / 2012, while seven E-mount lenses.

Add available firmware updates with fresh features, tragic love - 5 / NEX-3 from mid-October. Now LA EA1 mount adapter option and lens with auto focus operation using A Mount SAM and SSM is. It is also new custom functions that can be allocated to the frequently used function button and new function to record videos in Setup aperture.
Cyber-shot ™ digital compact camera
Digital still camera Cyber-shot ™ will include the W series of feature-packed, H series are high-performance range, super slim T-series. Key Cyber-shot ™ features, shooting situations get spectacular results for the include AVCHD full HD video, 3D sweep panorama and excellent Auto mode.
Handycam ® HD camcorder
Handycam ® the integrated expertise in Sony camcorder image sensing range of Flash memory and hard disk drive, digital processing and advanced optical design. Exmor R ™ improves the sensitivity of the noise reduction, in CMOS sensor selected model, enhanced image quality and low-light. 3 The ??? active mode feature ' even more images while walking shake canceling all stable settings, zoom.
Video and enthusiast, Handycam ® NEX-VG10 feature oversized Exmor ™ was made for great images of the depth-of-field effects of APS HD CMOS sensor film. Leveraging existing lens collection of creative possibilities to maximize still compatible with interchangeable lenses to the photographer (requires A mount lens optional adapter).
Bloggie Touch ™ mobile HD snap camera
Bloggie ™ have a stylish Bloggie touch MHS-TS 20 K, as well as the latest family of touchscreen, 360 video recording capabilities, and built-in USB arm features easy to PC transfer. Embedded software, newly released personal space through online services such as Sony shared photos and movie clips simplifies.
S-frame digital photo frame
17 S-frame digital photo frame full 2010 line-up... 8 cm (7 ") from 25.9 cm (10.2-inch) model panel size is included. Flagship model now supports playback of AVCHD video and stereo sound. In other models, such as integrated F800 D830L, battery-powered portable photo album, and high-quality color printer.
Sony at Photokina 2010: view prototype prototype models
An eye A mountain series
Camera body
Lens
Standard zoom lens suitable for advanced model telephoto lens (500 mm F4G)
Accessories
SLR E mountain series
Camera body
Tragic love 5 color variations concept models and NEX 3Lens
Wide fixed focal length CZ: 2011 Telephoto Zoom available: from 2011 macro available: from 2011 Portrait available: from 2011 high performance standard zoom G available: from 2012 wide zoom: from the 2012 mid tele available: available from 2012Accessories
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